Stand upright for 10 minutes at 10 a.m. on 10 October: an appeal for more interactive working


5 hours and 30 minutes. This is the amount of time an average Flemish employee spends in a sedentary position every day during working hours. To denounce this sedentary culture, the Flemish Institute for Healthy Living - in short, Healthy Living - launched the term ‘interactive working’ in 2018: standing upright every 30 minutes, for a while.

Healthy Living wants to make interactive working the new normal and has therefore joined forces with the Flemish Ergonomics Association VerV. Together, they ask all sitting people to stand upright for 10 minutes at 10 a.m. on 10 October. The timing of the 10-10-10 campaign is no coincidence: October is the month of ergonomics.

Why interactive working?

Sedentary behaviour increases the risk of back pain, diabetes and cardiovascular diseases. Employees can reduce this risk by standing upright at regular intervals. It also speeds up fat burning, helps them concentrate better, and makes them more productive. The result: employees with better physical and mental health.

Interactive working also costs nothing and is extremely easy to do. 79% of the people who have tried out interactive working find that it can easily be fitted into their daily work routines.

More information, tips and free campaign material can be found at

Want your employees to exercise more?

Mensura helps you break long-term sedentary habits amongst your employees. Contact our Ergonomics department on +32 2 549 71 00 or send us an e-mail.

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